Assignment Example | Topics and Well Written Essays - 3000 words

Assignment Example Introduction An organization can be analysed through various perspectives ranging from bureaucratic, contingency, cultural and political perspectives. Organization bureaucracy is witnessed both in private and public organizations depending on their structure and the culture. The system of bureaucracy is evident in DHL and it from part of the management structure and culture since it is a big firm with lots of activities carried on daily basis. Organizational culture can be considered as the basis for administration since each organization as its own set of rules that determine its behaviour. Every organization has their own unique cultures that are applied in their daily applications to achieve their aims and objectives. A proper organizational structure ensures that there is a smooth coordination and supervision of activities within the organization that hasten the performance of the organization (Spencern, 2010). The structure also acts as the foundation in which the standard opera tional procedures and routines are managed and determines which individuals participate in the decision making process. What is an organization? An organization is a mechanism for coordination actions of people in order to obtain something they desire by creating value .The vision of the company is to be a logistic company in the world, in their mission statement the company strives to simplify the life of customers and to make customers, employees and investor more successful. They make a positive contribution to the people around the by demonstrating utmost respect while achieving results (DHL, 2013b). The headquarters for DHL UAE is strategically located in Dubai since it is a world premier transhipment hub of the Middle East. The trade link amongst China and the Middle East increased to 190 billion dollars in 2010 and DHL is enjoying being part of the shipment and other related logistics. This paper analyses DHL Company in terms of contingency, cultural, bureaucracy and politica l perspective in order to understand their operations fully. What is the importance of the organization? The importance of the organization is to increase specialization and division of labour while using large-scale technology and proper external environment management. DHL in the UAE is a subsidiary of DHL worldwide express, a fast growing company in the enormous growth that is expected to continue in the near future (DHL, 2013c). The HR Department in collaboration with other departments is responsible for recruiting all the employees drawn from various backgrounds to provide the division of labour needed by the company. Administration and compensation benefits are the fastest growing areas of the HR department in the UAE Company. The salaries are being streamlined to match the regional standards of the company in order to minimize spending. The medical benefits, the employee leave, car allowance that was previously administered in ad-hoc basis are now formalized to bring them to regional guidelines. What is organization theory? This is the study of how organizations functions and how they affect and are in turn affected by the environment in which they operate. The requirements of organization theory are that managers select and manage aspects of structure and culture of the company in

How to Create a Bug :: Viruses Computers Technology Essays

How to Create a Bug ATTR newbie on items for sale ? hair item nebie status is lost ? with client 3.0, does a .sleep then walks, and it generates hair tiles, did a .set flags 4 to freeze him and he insta-died.   Ã‚  Ã‚  Ã‚  Ã‚  then when i ressed him he kept his death shroud. port 3593 for the accounts ? no sparring for a long time before goin to war is frustrating but can be handled but resignin towns and loggin off need changes. 1 resigning - a person can resign a town while you are attacking him then call the guards on you or what happened to me last night i killed a guy i let him live after than he resigned his town few minutes later he walked close by me and my char auto attacked him i got guardwhacked(can we say insane?) 2 often when you start killing someone in town they will log off making their char disappear(whats the point to war if they just log off to be safe?) ps guys that make a wad of bears THEN join a town and attack you needs fixed also means if you are gonna be safe you need to take out the bears of everyone around you incase they do join the town thats a fast way to make people mad for no reason  Ã‚  Ã‚  Ã‚  Ã‚   if you double click your axe, and then on a tree it says something like   Ã‚  Ã‚  Ã‚  Ã‚  'try chopping a tree' after numerous trys all over the globe,   Ã‚  Ã‚  Ã‚  Ã‚  I found that if you chop at a tree with your daggar (make some kindling! WHOOHOOO!)   Ã‚  Ã‚  Ã‚  Ã‚  you can then chop the tree with your axe, afterwards. Hope this helps anybody else   Ã‚  Ã‚  Ã‚  Ã‚  who's having trouble with this! @INPVAL for a simple value input ! console - turn Off logging, you cant turn it on 3) Provocation still :) 4) A function's for skill menus to got a dialog spider webs people get stuck in dont time out, they are stuck forever started .ACCOUNT ADDMAIL name email when taking too much alcohol all your stats goto 0, and you need to kill yourself to get them back. Any keyword to turn that off in the ini? TEST - saving house region tags house 4270 skill to gump ? wack = fail speelll for npc;'s keyword to route skill creat to gumps MAKEITEM replication for shafts? jail return point = TAG.JAILRETURN log out while sleeping. There's also some problem with healing animals with bandages (veterinary). When you start healing them it keeps on healing at a quick rate, as if you were holding down "last object / last target" macro button

Lux Soap Marketing Project Essay

Executive Summary Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share. UnileverÂ’s one of the most popular brand is LUX. They segments LUX.Â’s market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4PÂ’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually break down the companyÂ’s market share. Thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people. Unilever Bangladesh has outsourced its distribution channels to third party distributors which allow them to distribute LUX in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry. The beauty soap industry has a few major producers of which Unilever holds market share of slightly less than 50%. Other competing brands like Tibbet, Aromatic and Keya have started to have a strong consumer base, but LUX.Â’s product features distribution and promotional activities have created high brand loyalty for which it is still the market leader. Unilever, with the aid of its heavy promotional activities, has been able to penetrate the market. But the other producers in the industry are posing a  threat towards UnileverÂ’s market share as they have moved towards the rural masses of the population. Therefore, Unilever Bangladesh should undertake further steps such as moving towards the rural and/or poorer segment; attract children (by making a special product for kids) and other innovative promotional activities to retain its command in the industry. Chapter 1Introduction1.1 Unilever at a Glance:Unilever is one of the worldÂ’s largest and leading multinational companies; Unilever commenced their business activities on a larger scale by setting up their first factory in Netherlands, in the year of 1872. Operating in Bangladesh for over the last four decades the company is trying to significantly contribute towards the augmentation of the standard of living by bringing world class high quality products at the door step of their customers. The usage of Unilever products by over 90% of the people in Bangladesh stands a testimony to their successful operation. . Their array of products show that they produce household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, personal grooming, and tea based beverage products under worldwide famous brand names Wheel, LUX, Lifebuoy, Fair & Lovely, Pond’s, Close Up, Sunsilk, Lipton, Lipton Taaza, Pepsodent, All Clear, Vim, Surf Excel, and Rexona. 1.2 Objective of this report:This report is an outcome of an analysis of marketing strategies used by Unilever Bangladesh Ltd. The main purpose of the report is to find what strategies the company uses to market its world famous beauty soap, LUX, in Bangladesh; the positive and negative aspects of those strategies. The report further analyzes the position of Unilever Bangladesh Ltd. in the toiletry industry in comparison to its competitors. The report discusses the process of using market segmentation, target marketing, the product, pricing, promotional and distribution strategies and a competitive analysis. 1.3 Methodology of this report:For accessibility and availability of information we have chosen to work on the strategies of Unilever Bangladesh Ltd. As the company operates in the market with a huge number of products in different industries, we have decided to focus on one of their world wide  successful brands, LUX. Most of the information used in this report is from primary sources. The main source of information was the focus group discussion. In addition information was also collected from websites. Chapter 2Product Category, Market Segmentation, Target Marketing and PositioningThis chapter describes the category of the selected product. The chapter is organized into four sections. Section 1 states under which category the product falls. Section 2 describes how Unilever Bangladesh Ltd. differentiates the population and categorizes them into different segments. Section 3 analyzes which segment the company targets and why they target that specific segment. Finally section 4 describes the process through which the company tries to capture a place in the buyers mind i.e. the product positioning method. 2.1 Product Category:LUX falls under the category of toiletry product as a beauty soap. 2.2 Market Segmentation:The company claims that LUX is the highest selling beauty soap in Bangladesh. Moreover some survey reports also reveal the same result. Though LUX is the highest selling beauty soap in Bangladesh, it does not go for traditional mass marketing. Moreover as a beauty soap LUX does not even segment its market according to gender. The population of the country is segmented into three parts which are urban, sub urban and rural area consumers. The company further differentiate the geographical segments according to Socio Economic Cluster (SEC) i.e. education and Income. The SEC divides the population in five segments starting from A to E, where A categorizes the highly educated and high income earners holders, and sequentially in descending order E categorizes the opposite. 2.3 Target Market:urban and sub urban middle class, and rural poor people are the largest part of Bangladesh population. A research carried out by Unilever Bangladesh reveals that urban rich people are more likely to buy imported and expensive products. Moreover rural poor people tend to buy cheap products even without evaluating its quality. However urban and sub urban upper middle and middle class people tend to buy affordable and quality products. LUX is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. From the segmentation of customer according to SEC they target category A, B and C, because they are assumed to be financially well-off and can afford to buy LUX. 2.4 Product Positioning:Unilever Bangladesh Ltd obtained a good position in the buyersÂ’ mind through better product attributes, price and quality, offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyersÂ’ mind as the best quality beauty soap. The market share of the company in the beauty soap industry is somewhere around 43%.Since in the beauty soap industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing. A positioning map of the company is shown Figure 2.2 (P-10) to describe LUXÂ’s position in the consumers mind on two dimensions, price and quality. It states that though in comparison to its competitors the pricing of LUX is same but consumers rate it as the product which gives them the highest quality. This positioning created a strong customer loyalty for LUX, for which it the market leader in the industry. Chapter 3Using the Tactical Marketing ToolsThis chapter describes the way Unilever Bangladesh Ltd. use the tactical marketing tools for marketing LUX in Bangladesh. The chapter comprises of four sections. 3.1 Product:LUX is an internationally renowned beauty soap brand of Unilever. Though manufactured in Bangladesh for the local market by Unilever Bangladesh Ltd, as an international brand, it maintains an international quality for the product. Formula given by Research and Development departments in foreign countries, LUX is produced in Bangladesh from imported raw materials like sodium soap, glycerol and different extracts according to flavors, coming from Unilever plants situated abroad. LUX is offered in Bangladesh in six different flavors which are: LUX Energizing Honey, LUX Golden Glow, LUX Nature Pure, LUX Orchid Touch, LUX Almond Delight and LUX Aqua Sparkle. Taking into account the convenience of its customers, the company manufactures all flavors of LUX in three different sizes, 40gm, 80gm and 120gm. 3.2 Price:Though Unilever Bangladesh gives its LUX customers a lot in terms of the product itself, it cannot provide a better pricing. This is due to some constraints in the beauty soap industry. Beauty soap is a product with a vulnerable demand in Bangladesh. A change in price has a high risk of creating price war among the rivals which will eventually cause a loss of profit. Its prices are almost equal to its competitor. Company carries out research on competitorsÂ’ price and brand loyalty when it feels extreme necessaity of chaging price. The brand loyalty test is an exploratory research which is known as Brand Health Check-Up (BHCU). 3.3 Place:Unilever Bangladesh Ltd. has a huge distribution channel for LUX all over the country as its sales reach more than 10 million pieces a year. The company has six huge warehouses, one in each division of Bangladesh, where the product goes after they are manufactured at Kalurghat factory. The company does not use its own fleet of transport for distributing its product. However, it has outsourced its distribution process to various  third party distributors, exclusively dedicated to Unilever Bangladesh Ltd. These distributors then supply the product all over Bangladesh to a huge number of retailers. Even though LUX targets the urban and sub urban middle and upper middle class people they are distributing their products all over Bangladesh because of a recent increase in demand of its product to all segments of the population. 3.4 Promotion:Unilever Bangladesh undertakes huge promotional activities to promote LUX which has topped the beauty soap industry of Bangladesh. It spends almost 20% to 25% of its Net Proceeds from Sales (NPC) of LUX for promotional activities for LUX 1ItÂ’s certain annual promotional campaigns like LUX Channel i Superstar and LUX Channel i Annual Cinema Awards has made the product a part of the glamour world. Since the 1930s, over 400 of the worldÂ’s most stunning and sensuous women have been proudly associated with Lux advertisements. They do not only promote LUX in Bangladesh for the beauty conscious females, it also promotes the brand for males and the company proved that, by including world famous male celebrity Shahrukh Khan for their advertising campaign. Unilever Bangladesh Ltd spends a huge amount of money for promoting LUX through TV commercials, newspaper advertisements and billboards. Moreover it also undertakes small promotional campaigns at different schools, colleges, universities and recreational parks with winners of its Zonal Beauty Contests. Till now promotional activities of LUX has always been successful which has made it a household common name and helped it reach almost one billion taka sale value in the year 2004 2. Chapter 4Analyzing the Market for LUXFor better comprehension of Unilever Bangladesh, its marketing strategy, product quality, positioning and placement, we present here a comparative analysis of its competitors. This part of the report illustrates the market share of different companies in the beauty soap industry. 4.1 Market Share:The beauty soap industry in Bangladesh consists of only seven major producers. Unilever Bangladesh Ltd is operating in the industry  with its world famous brand LUX. Out of these giant companies Unilever Bangladesh Ltd is the market leader with a share of around 43%. market share of all the companies in the sector. Unilever Bangladesh Ltd is leading the market. The other competitors are very competitive among themselves but they cannot put a intense competition with Unilever Bangladesh Ltd, as they have market share much less than Unilever Bangladesh Ltd. Other companies in the industry are not as big as Unilever Bangladesh Ltd but they are posing threat to the company by a tendency of a gradual increase in their market share. Kohinoor Chemicals which is operating with the brand name Tibet is an extremely famous brand to the rural segment of the population and possess a significant share in that segment which is the largest population group in Bangladesh. Moreover Keya Cosmetics Ltd operating with the brand name Keya and Marks & Allys Ltd operating with the brand name Aromatic are also uprising brands to both the rural and sub urban segment of the population. Moreover a recent takeover of Aromatic by multinational consumer product giant MARICO who operates with famous brands in other industries like Parachute Coconut Oil is posing to be a threat to Unilever BangladeshÂ’s market share. Chapter 5ConclusionThe beauty soap industry of Bangladesh consists of a few producers in the industry. The demand for this product is very much vulnerable in terms of pricing. Unilever Bangladesh is providing LUX. at a price which is affordable to most of the people in the country. Beauty soap is an uprising product in Bangladesh as a greater portion of the population, both male and female, are now getting more beauty conscious. As a multinational company Unilever Bangladesh with heavy promotional activities, has been able to penetrate the market. With six different fragrances, three different sizes, international standard and high quality design, as a product, LUX has been highly successful over  the years. Its distribution process is highly efficient. Its promotional activities, like the beauty contest has been a milestone in attracting a huge number of customers. Overall with its marketing activities LUX has been a successful brand. The only place where rival companies are progressing is in giving customers redemption offers. Research revealed that Bangladeshi customers are highly attracted to this sort of offers. These offers are not sustainable in the long run but still it takes away a considerable part of LUXÂ’s sale in the short run. Chapter 6RecommendationIn this chapter the team would suggest some recommendations to Unilever Bangladesh Ltd. to adopt more successful operation in Bangladesh. Since a huge portion of the rural poor people is demanding LUX in recent days, Unilever Bangladesh Ltd should expand their target market also towards the rural people. They should also conduct different promotional activities in rural fairs and socially responsible promotional activities to attract rural consumers and social awareness . Because Lux has different skin type soap so now if they provide different types of beauty soaps for male and female soapunder the same brand name i.e. LUX it might increase their sales. Lastly, as Bangladeshi culture children have a huge say in shopping so they should also promote the product to children like their another brand “Dove”. These are the recommendations suggested by teem members to Unilever Bangladesh Ltd. to adopt for a more successful operation in Bangladesh with large market share. Bibliography 1.www.unilever.com•http://www.unileverea.com/ourbrands/personalcare/lux.asp•http://www.unilever.co.uk/ourbrands/personalcare/lux.asp2.www.unileverbd.com3.Report on “Competition Scenario in Bangladesh”, page 18, prepared by Bangladesh Enterprise Institute, July 2005.)4.http://www.gfk.be/ProductsAndServices/ConsumerDiagnosticTools/SpecialAnalyses/BrandHealthCheckUp5.http://en.wikipedia.org/wiki/Unilever6.http://ladytobaby.com/show.php?item=155

Feminist Criticism In The Great Gatsby - Free Essay Example

Sample details Pages: 4 Words: 1147 Downloads: 3 Date added: 2019/03/25 Category Literature Essay Level High school Tags: Feminist Essay The Great Gatsby Essay Did you like this example? The focus on how women are depicted in literature is crucial and it is seen in the works of Fitzgerald in his book â€Å"The Great Gatsby†, for it was one of the many ideas that were discussed in his book. Furthermore, the idea of the feminist perspective is that it deals with the traditional impression of a man as the commanding and influencing subject who is thought to represent humanity since it is depicted that the male had overpowered females and prevented them from recognizing their own potential. The story can be appreciated for the way it has portrayed women, as the general narrative is enhanced and allows the reader to praise it for its literary value through feminist criticism. Don’t waste time! Our writers will create an original "Feminist Criticism In The Great Gatsby" essay for you Create order Therefore, in the book â€Å"The Great Gatsby† the feminist criticism centers on the general idea of the female experience, the differences between women and men, and the relationships between both genders. In light of this, Fitzgerald wrote about this issue with awareness of the early twentieth century regarding female experience. Moreover, the women in â€Å"The Great Gatsby†, specifically Daisy, were seen as attractive young wives who were not only viewed as tools by men but also not heard or understood for their potentials. This idea was stated when Daisy bore a child and discovered that the child was a girl, she cried and said, ‘â€Å"All right, I’m glad it’s a girl. And I hope she’ll be a fool-that’s the best thing a girl can be in this world, a beautiful little fool†Ã¢â‚¬â„¢ (Fitzgerald 17). These words spoken by her reveal a lot about her character. In the book, it was viewed that Daisy was alone, but not a fool since at that time the social environment didn’t show any appreciation to the intellect of women. On the other hand, this observation can also be viewed to be a sarcastic comment because although she is referring to the social values and what they hold in her era, she doesn’t confront them. For this reason, she portrays those values as her own since she thinks that girls or females can only have fun and survive in the world if only they were attractive fools. Also, in this story Daisy is depicted to be the â€Å"American golden girl,† this was shown when Gatsby said, ‘â€Å"Her voice is full of money†Ã¢â‚¬â„¢ (Fitzgerald 120). To explain, the description of Daisy’s voice represents her personality, for on the outside, she seems to be alluring and glamorous, but on the inside, she is both shallow and disloyal. Despite all that, she speaks like the sound of success, which is a â€Å"golden† that makes her enchanting to men. Fitzgerald shows the difference between both men and women by giving readers perspicacity into the men who agree with the female illusion created by society, and how they demoralize them. Fitzgerald explores the irony that men exploit their idealized women. This idea is supported when Gatsby and Daisy were conversing together. â€Å"He began to talk excitedly to Daisy, denying everything, defending his name against accusations that had not been made. But with every word she was drawing further and further into herself† (Fitzgerald 134). Gatsby’s life here seems to be based on the idea of getting validated and approved of himself and his actions throughout his relationship with Daisy. A feminist would see that he is trying to oppress her here, for it’s like Gatsby is trying to control and overpower Daisy by trying to keep her from leaving him while she is trying to escape him. Additionally, there seems to be a focus on individuals who also break the social standards that were set up by society. To clarify, Nick, the narrator of the story, reflects on the relationship between Tom and Myrtle and Daisy. Tom is abusing Myrtle Whilst dominating one overpowering Daisy. With attention to what happened in the following, â€Å"Making a short deft movement, Tom Buchannan broke her nose with his open hand† (Fitzgerald 37). The only problem to happen was that he had done so in front of an audience showing that it was a social standard in a messed up system created by the society to get a male to dominate a female, Fitzgerald is using his critique by showing that it would seem out of control if she was physically abused in front of people back then. Tom is using his physical and economic power over both Myrtle and Daisy to overpower them, showing that the women in this text have no power, even when trying to gain it. Not to mention, Fitzgerald also showed a great emphasis on the relationship between males and females. With this in mind, one has to think of one of the main characters of the story, Nick Carraway who gave a biased view on the relationship between women and men, and the chain of command regarding relationships. This relates to how Tom had a mistress and Daisy was aware of what happened but didn’t do anything to fix the problem. For that, the narrator Nick was disgusted and surprised by this since he thought that Daisy was to take her daughter and pack her things and leave him, but was surprised to know that she didn’t act on it though. Despite that Nick seems to be unable to relate to Jordan Baker on the same level regarding how she interprets morals and ethics in simplicity, specifically about her playing golf and how she â€Å"cheated†, without thinking that he too thinks this way. This is revealed when Nick and Jordan converse near the end of the story, ‘â€Å"You threw me over the phone. I don’t give a damn about you now, but it was a new experience for me, and I felt a little dizzy for a while. I thought you were an honest, straightforward person, I thought it was your secret pride†Ã¢â‚¬â„¢ (Fitzgerald 177). ‘â€Å"I’ma five years too old to lie to myself and call it honor†Ã¢â‚¬â„¢ (Fitzgerald 177). This just shows how biased he is, for he too was dishonest since he was still half in love with her in the end. In conclusion, Fitzgerald overall presentation of women and men in the early 1920s is calloused and unflattering. The society was based on men disempowering women and degrading them, and how difficult it was for a woman to survive in the 1920s because they had to act like beautiful fools and allow men to distinguish their potentials, and how the relationships were false and based on lies and putting masks on for one another. This book targeted an issue that showed how women all fell under the label of â€Å"beautiful fools† who were disempowered by men despite them having potentials that were far bigger than those of the men in that society back then. Works Cited Fitzgerald, F. Scott. The Great Gatsby. Charles Scribners Sons, 1925.