Persuasive Message

E-tailing is the use of an electronic medium like the internet to sell retail goods and services. This method has improved the commercial industry as the goods are sold at minimal costs because the channels involved in the marketing process are minimized. Its growth has fastened the shopping and personalization behavior of the consumers. This form of shopping has influenced the behavior of the consumers, the organization and that of the advertising market target.Advertising We will write a custom essay sample on Persuasive Message specifically for you for only $16.05 $11/page Learn More The consumer behavior is the reaction and adoption of electronic retailing by the buyers. It is influenced by the quality of the products, the advertising means, the prices and the products diversity. The mode of communication to the consumers is the internet as it enables the buyers compare and contrasts the various items. Websites are designed to meet the needs of the c ustomers and market the products. The websites are a very important tool for e-commerce. This is because, the customers do not have to walk while doing their shopping but, they shop at a place of their convenience. The costs are reduced and they are able to choose from the variety of the items advertised. There is increased flexibility and the consumers are empowered because the shopping process is made easy for them. The communication process involved in the web designing process is made in such a way that the final product reaching the consumer is desirable. A web page is designed with the contents that the firms intend to sell to their customers. They incorporate all the details of the product that the buyer is interested in like the price, quality and the durability. They also include the image of the product, other related products, the category list and the product reviews. The product description and the pricing will determine the immediate response of the buyer. The payment methods should also be included and how the product will be delivered to the buyer. When all this information is included in the marketing and selling websites, the customer can be able to purchase the product with ease. The organizational behavior and structure is affected by the adoption of e-tailing. The adoption of retailing over the internet, affects the organizational structure since the idea is perceived differently. Many workers may oppose the idea because it reduces the costs of the company meaning that people are at a risk of loosing their jobs. The behavior of the organization towards the e-tailing could be communicated using the internet mailing. This is the selling of messages with an aim of passing an idea from the buyers to the sellers and vice versa (March, 2004, p. 4).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company might pass the marketing and selling informati on either directly or using the existing hierarchies. The communication process involves the composition of the intended information by the marketing department. The products being marketed or sold are described and their images are also portrayed. This circulates to the departments involved so that they can make the necessary amendments to ensure that the final product is attractive to the customers. The organization considers that it is competing with other firms producing the same products and thus, they try to come up with a unique and a very attractive strategy. This is because the message they pass to their customers will determine their buying behavior. The information may then be placed on the company’s web page and a description of how to contact them incase of any enquires. E-tailing changes the behavior of an organization because it interferes with the hierarchical structures. For those who manage to catch the attention of their customers through well designed web pages with clear explanations, they are able to improve their marketing, advertising and selling methods. This will make them realize increased sales and profits. The advertising market is also affected by the adoption of e-tailing. Those people who are engaged in sales are affected because their work is reduced and this limits their sources of income. The web marketing is different from traditional marketing and the advertising industry may decide either to incorporate the traditional methods with the modern designs or to start a new market with new designs. The advertisers may not want to do away with their sales people and they may choose to use them and the webs as marketing channels. People could be used to advertise the online purchases while other may chose to use the media. The communication channels in the advertising market could be designed in a way that the involved organization desires. The information concerning the products being marketed is designed in a way that the buyers will understand. They are designed in a way that they attract both the traditional and the modern markets and to meet the needs of all the groups regardless of their background, race, color or nationality. The contacts of the salespersons are then included in the webpage so that interested customers may contact them. These people are the best to use when selling the goods even over the internet because they have adequate marketing skills.Advertising We will write a custom essay sample on Persuasive Message specifically for you for only $16.05 $11/page Learn More The marketing environment is also critical because the buyers will not want a very noisy environment and this may put them off making them seek to purchase from other firms. The people in the marketing department should be available to receive the enquiries of the customers at all times, meaning that this is a market, which should work around the clock. The communication channel is very important to the advertising market in the adoption and implementation of e-tailing because, it is the market which determines the success of this method of advertising and selling (Ancher, 2002, par. 6-7). E-tailing has become a very useful mode of buying and selling in our society. With the use of the internet, we have been able to develop a market where the needs of the customers are put first. We have taken the products to our buyers making it very convenient for them to shop and we have offered them a great flexibility in their shopping patterns. Since already everyone can access the internet, we need to utilize this resource so that we can improve our buying and selling methods. It is a great opportunity because the firms are giving the buyers a chance to air their views on any modifications on the products. The buyers are in a position to bargain while still in their houses. This is for all of us, we should use these opportunities and we should take our time to visit these we bsites so that we can discover the variety of products offered to us. The firms should take this as a chance to cut down their cut down their expenses and the costs associated with the use of middle men. It is also a great boost to the advertising industry since they have gone international and they attract and sell to customers from all over the world. Who would have thought that shopping could become so easy? Reference List Anchor, N. (2002). E-tailing: an analysis of web impacts on the retail market. Journal of business strategies. Web. March, L. (2004). Determinants affecting organizations, intent of adopting e-tailing: a study based on innovative theories. New York: Association of Computing Machinery.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Persuasive Message was written and submitted by user Barrett P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Frozen Revolution essays

Mexican Miracle/Frozen Revolution essays Mexico: Frozen Revolution/Mexican Miracle Mexico, the United States neighbor directly to the south is a country of many contradictions. It is typically looked at as poor or third-worldly by many, yet it is has one of the most advanced public telecommunications network in the world. Its capital Mexico City is as cosmopolitan and modern as any city in the world yet its a megalopolis infested with poverty in almost every corner. These contradictions, however, are what have plagued Mexico for many years. The Mexican revolution in the early part of the 20th Century which called for political, social, and agrarian reform, lead mainly by revolutionary leaders by the likes of Carranza, Obregn, Zapata and Villa have accomplished many of its goals but at the same time oppressed the very people that was supposed to benefit from it. From 1940 to 1970 a class of tremendously wealthy industrialists emerged to accumulate vast fortunes as the Mexican economy expanded in size and complexity. On the contrary however, this rapid ec onomic expansion was also accompanied by one of the most unequal patterns of income distribution in the world. This inequality can be looked at as a problem that the Mexican Revolution has failed to solve. The revolution produced major changes in Mexico. The old political elite had been largely swept away, to be replaced by a new ruling coalition. The creation and evolution of an official party solved the recurring crisis over presidential succession. The revolution also launched labor and social reforms that have had a lasting effect on Mexican society. Workers and peasant farmers were given a greater voice in public affairs, although they were forced to operate within the limits set by the official party and the government (Hellman, Mexico in Crisis, p.20). A new constitution gave workers the right to organize and to strike, and established a minimum wage, an eight-hour wor...

What are some Issues that Lead to the Rise of the Labor Movement and Essay

What are some Issues that Lead to the Rise of the Labor Movement and the Problems Organized Labor Faced both Internally and Externally in their Struggle for Social Equality - Essay Example Most employers since as early 19th century have been known for their ruthless treatment of their workers without considering their wellbeing and the civil rights to which they are entitled. For workers in the industrial sector, labor movements were organized with the core objective of bettering wages, reasonable hours, improved conditions at the work place. The movement’s efforts have since transformed the labor society to what it is today. It has resulted to dismissal of child labor, health benefits accrued to workers as well as provision of assistance to workers who get injured in the course of duty and support to for the retired group. Factors that have led to the emergence of the labor movements include mistreatment of workers at the work place by their employers. Incidences of workers mistreatment had become prominent in the American society that compelled them to form unions in an effort to fight for their rights and protect them from the inconsiderate, self-centered employees. The workers were kept working for longer hours with little or no pay at all. Such terms of contract fuelled formation of mass protest by the workers in protest of the cheap labor. Another factor that was key in the rise of labor movement was political involvement and sensitization of the workers. Local leaders and politicians played a significant role in the formation of unions as they sought to fight for the rights of their people. Most leaders of the time sensitized their community to stand their grounds and fight for their rights. The call by leaders propelled residents who were getting unfair treatment to congregate together and stag e a protest against their masters. This was evident in the colonial era where political leaders led their troops against their masters who were taking advantage of them to gained cheap labor leading to reforms in the sector. Marxism taught believed that trade

The supply chain management failure of Boeing787 Research Paper

The supply chain management failure of Boeing787 - Research Paper Example The Boeing 787, a revolutionary aircraft, is a product of such operations as the Boeing Company decided to increase their value by creating the Dreamliner to counter some of the cost-reducing airline companies (Crown, 2008). However, the 787 Dreamliner has been marred with problems, and engineers believe that these problems emanate from their outsourcing operations. This paper will examine the failure of the supply chain of the 787 Dreamliner, and find out what was done to avert the complete collapse of the Dreamliner’s rise. Increase in competition among the airline companies present has forced companies to look for alternative means to increase their revenue. The Boeing Company is no exception. Upon realization that it would be harder to maintain its top position in the aviation industry, the company chose between two strategies that would ensure its survival and growth in the market. Between reducing the cost and selling price of their aircraft and developing a new one in order to increase its revenue through value creation in the airline industry, Boeing chose to go with the latter. Through the Boeing 787 Dreamliner, the company would be in a position to give their customers a travel experience unlike any other. Its design was meant to ensure that long-haul flights were possible without the layovers that usually characterize such flights (Norris et al., 2005). This would have been perfect for their international customers. Furthermore, operational efficiency would ensure that passengers would be provided with nonstop economical flights in between cities, which would ensure low costs, and an increase in customer demand. As the benefits of the Dreamliner became evident, the unexpected number of orders from the airline industry took the company by surprise. As a global aircraft manufacturer, Boeing did not want to disappoint. In late 2007, however, the company decided to announce delays in the development of the Dreamliner. The news was received

Implementation of the Saudi Mortgage Law Developing an Effective Research Paper

Implementation of the Saudi Mortgage Law Developing an Effective Mortgage Market in the KSA - Research Paper Example It was also gathered that the main purpose of envisaging the law was to develop secured financing in secondary market and to protect interest of borrowers as well as that of financiers regarding mortgages (Bloomberg â€Å"Saudi Mortgage Law Opens Kingdom to Home Lending Surge†). In the following sections, an overview of the law is discussed along with its impact on the KSA economy (Kingdom of Saudi Arabia). Additionally, role of Freddie Mac and Fannie Mae in the mortgage market of USA has been discussed along with an outline of importance of creating liquid secondary mortgage market in an economy. Lastly, recommendations have been provided regarding development of mortgage market in the KSA economy. The Saudi mortgage law is also known as the real estate mortgage law which is a union of five different laws regarding financing of real estate and control of finance companies. It was gathered that the enactment of the law was on hold for a very long time period considering the crisis in global real estate market that initiated with development and burst of housing bubble in the USA. These laws are being considered as of paramount importance for the KSA finance sector and real estate market because they are expected to ensure balance while incorporating innovation in the sector. Furthermore, these measures are expected to minimize growing gap in the financing market and emphasize on structured financing in the country’s secondary market. Fundamentally, these laws have been instated to ensure that investment in real estate sector is encouraged without deviating from the Shariah compliances. Basically, the mortgage law will make certain that both parties to a financing transaction will maintain transparency and adopt fair practices. The laws established that financiers should be honest, qualified, and have fair motives while borrowers must agree to various commercial terms and have strong credit rating that reflect

Study On The Alternative Medicine Reflexology

Study On The Alternative Medicine Reflexology Presently there are various methods of treatment for different types of diseases, such as cancer, asthma, and multiple sclerosis, and alternative medicine is becoming more prevalent among people despite the advanced technology. Many people nowadays try to avoid the use of medications because of the side effects. this is why people are attracted to alternative therapy techniques, because they want an effective treatment that is not costly and does not cause any harm. There are over a hundred different types of alternative medicine and the number is still growing. A few examples are: chiropractic, reflexology, hypnotherapy, reiki, ayurveda, kinesiology, homoeopathy, osteopathy, cranial therapy, various types of acupuncture, colour-therapy, massage, and sound therapy [1]. For example, Reflexology has been widely used in fields such as midwifery, orthopedics, neuroscience and palliative care [2]. 1.1 What is Reflexology : Reflexology is the physical act of applying pressure to the feet and hand with specific thumb, finger and hand techniques without the use of oil or lotion [3]. It is also called zone therapy, based on the notion that each body part is represented on the hands and feet and that pressing on specific areas on the hands or feet can have therapeutic effects on other parts of the body. The body is divided into 10 longitudinal zones-five on each side of the body. Each organ or part of the body is represented on the hands and feet; massaging or pressing each area can stimulate the flow of energy, blood, nutrients, and nerve impulses to the corresponding body zone and thereby relieve ailments in that zone[4]. Each part of the foot represent a reflex area that correspond to specific organ or part of the body, for example: the tips of the toes reflect the head the heart and chest are around the ball of the foot the liver, pancreas and kidney are in the arch of the foot low back and intestines are towards the heel This concept was furthered by physiotherapist Eunice Ingham into the modern practice of reflexology. Dr. William H. Fitzgerald, an ear, nose, and throat doctor, introduced this concept of zone therapy in 1915. American physiotherapist Eunice Ingram further developed this zone theory in the 1930s into what is now knows as reflexology. A scientific explanation is that the pressure may send signals that balance the nervous system or release chemicals such as endorphins that reduce pain and stress [11]. 1.2 The difference between Reflexology and Foot Massage: Reflexology is different from foot massage in that it involves more superficial contact, deeper pressure on certain parts of the foot and resembles a caterpillar-like movement. It has been claimed that by pressing the reflex zones, energy blocks or disturbances such as calcium, lactate or uric acid crystals are reabsorbed and later eliminated a process referred to as detoxification'[2]. In foot massage people typically use massage oil or lotion and use gentle gliding strokes all over the foot. Reflexology is quite different, while many people find reflexology relaxing. One of the reasons people often confuse the two is that some spas and salons advertise that they offer reflexology, but what people actually get is foot massage by a therapist who isnt properly trained or certified in reflexology [12 ]. 1.3 Reflexology Foot Chart: 1. Top of Head 2. Sinuses 3. Pituitary Gland 4. Temporal Area 5. Neck, Cervical 6. Upper Lymph Area 7. Parathyroid Gland 8. Ears 9. Eyes 10. Thyroid Glands 11. Shoulder 12. Lungs and Bronchi 13. Heart Area 14. Heart 15. Spine, Vertebra 16. Pancreas 17. Solar Plexus 18. Stomach Duodenum 19. Liver 20. Spleen 21. Spleenic Fixture 22. Gall Bladder 23. Adrenal Glands 24. Hepatic Flexure 25. Kidneys 26. Transverse Colon 27. Waist 28. Ureters 29. Ascending Colon 30. Descending Colon 31. Lumbar 32. Small Intestines 33. Sacral 34. Bladder 35. Ileo-Caecal Valve 36. Appendix 37. Sigmoid Flexure 38. Hip Lower Back 39. Coccyx 40. Sciatic Area 41. Rectum 42. Uterus 43. Prostate 44. Breast 45. Lymph Drainage 46. Fallopian Tubes 47. Lymph Nodes (Arm Pit) 48. Sacro Iliac Joint 49. Ovary or Testicle 50. Lymph Nodes (Groin) 51. Maxilla/Submaxilla (Jaw) 52. Tonsils 1.4 Reflexology Remedies: Some illness related to the: Skin: ACNE can be treated by applying pressure on specific areas; liver(19), gall bladder(22), adrenal glands(23), ureters(28), bladder(34), kidneys(25). Also ECZEMA can be relieved by applying pressure on other areas; Parathyroid glands(7), adrenal glands(23), kidneys(25), ureters(28), bladder(34). Digestive system: ANOREXIA can be treated by applying pressure on certain areas; Thyroid glands(10), stomach duodenum(18), small intestines(32), transverse colon(26), descending colon(30), rectum(41). GINGIVITIS can be treated by applying pressure on other areas; maxilla submaxilla(51), STOMACHACH can be relieved by applying pressure on this areas: stomach(18), and DIARRHEA NAUSEA by applying pressure on areas; Stomach duodenum(18), small intestine(32), ascending colon(29), transverse colon(26), descending colon(30), rectum(41), lymph areas(6). Circulatory system: HYPERTENTION can be treated by applying pressure on these areas: Head(1), kidneys(25), ureters(28), bladder(34), ear(8). ANEMIA; Stomach duodenum(18), liver(19), pancreas(16), small intestines(32), ascending colon(29), transverse colon(26), descending colon(30), spleen(20). HEART PROBLEMS can be treated by concentrating the applied pressure on these specific areas: Heart(14), stomach duodenum(18), small intestine(32), ascending colon(29) and IRON DEFECINCY be treated by applying pressure onthis area in the chart: spleen(20). Nervous system: ANEXIETY can be decreased by applying pressure on these areas as in the foot reflexology chart; Head(1), adrenal glands(23), kidneys(25), ureters(28), bladder(34), duodenum(18), small intestines(32), transverse colon(26), descending colon(30), rectum(41), EPELIPSY; Head(1), lymph areas(6). MIGRAINE can be relived by applying pressure on these areas: Head(1), frontal and temporal areas(4). BACKACH can be relieved by applying pressure on specific areas; Hip and lower back(38), spine(15). Immune system: TUMOR (CANCER) can relieved its symptoms by applying pressure on specific areas; Spleen (20), lymph areas (6), tonsil (52) (also reflex areas relating to the cancerous regions). Respiratory system: ASTHMA can be treated by applying continuous pressure on these areas: parathyroid(7), lungs and bronchi(12), kidneys(25), ureters(28), bladder(34), lymph areas(6). Also BRONCHITIS can be treated by applying pressure on certain areas such as parathyroid(7), lungs and bronchi(12), adrenal glands(23), lymph areas(6). Joints: PAIN IN THE HIP JOINT can be relieved by applying pressure on certain areas such as adrenal glands(23), kidneys(25), ureters(28), bladder(34), neck(5), hip(38). INFLAMMATION OF THE HIP JOINT can be treated by applying pressure on certain areas such as stomach duodenum(18), kidneys(25), ureters(28), bladder(34), hip(38), waist(27), vertebra and spine(15). And Parkinsons Disease can be treated by applying pressure on certain areas such as Head(1), neck(5), parathyroid(7), adrenal glands(23), stomach duodenum(18), pancreas(16), liver(19), small intestines(32), colon areas(26,29,30), kidneys(25), ureters(28), bladder(34), rectum(41) [14]. 1.5 History of Reflexology: Around the world and throughout history reflexology has been rediscovered and reinstated as a health practice time and time again by peoples around the globe seeking to deal with health concerns. Archeological evidence in Egypt (2330 BCE), China (2704 BCE) and Japan (690 CE) points to ancient reflexology medical systems. In the West the concept of reflexology began to emerge in the 19th century, based on research into the nervous system and reflex. While no direct evidence of direct cross-fertilization from ancient times has been discovered, the practice of foot and hand work in a variety of cultures, belief systems and historical periods speaks to reflexology for health as a universal bridging concept [3]. Reflexology was introduced into the United States in 1913 by William H. Fitzgerald, M.D. (1872-1942), an ear, nose, and throat specialist who called it zone therapy. He used vertical lines to divide the body into 10 zones. Eunice D. Ingham (1899-1974) further developed reflexology in the 1930s and 1940s, concentrating on the feet of Mildred Carter and a former student of Ingham subsequently promoted foot reflexology as a miraculous health method. A 1993 mailing from her publisher stated: Not only does new Body Reflexology let you cure the worst illnesses safely and permanently, it can even work to reverse the aging process, Carter says. Say goodbye to age lines, dry skin, brown spots, blemishes with Body Reflexology you can actually give yourself an at-home facelift with no discomfort or disfiguring surgery[4]. Some reflexologists who deny that they diagnose or treat disease claim that the majority of health problems are stress-related and that they can help people by relieving the stress associated with various diseases or body organs. And this type of double-talk is similar to chiropractic claims that subluxations lower resistance to disease and that adjusting the spine to correct subluxations will improve health [4]. 1.6 The benefits of reflexology: Our bodies are endowed with a wonderful self-healing potential. Sadly, this potential often remains unfulfilled because the vital energy pathways are blocked by illness, stress, congestion, injury, and toxicity. By applying a constant and alternating finger and thumb pressure to the feet and hands, the reflexologist induces a prolonged state of deep relaxation. Through relaxation, the body returns to a state of balance (known as homeostasis), as the energy flows freely from fingers and toes to the head, and only then can the body heal it [5]. It has also been suggested that reflexology may help release stress and tension, improve blood flow of the body and promote homeostasis. Anecdotal evidence has shown that reflexology is beneficial in many conditions such as pre- and postnatal discomfort, pain, migraine and chronic obstructive pulmonary disease. Other therapeutic effects, such as strengthening the immune system, improving sleep quality and wound healing, have also been claimed [2]. Reflexology like other forms of body work, can have a variety of benefits including [6]: Structural benefits: assistance with physical problems such as pain and mobility Emotional benefits: help in providing nurturing and holding Energetic benefits: restoring and mobilizing energy for self-healing The benefits of reflexology in general include [3]: Relaxation Pain reduction Amelioration of symptoms for health concerns Rejuvenation of tired feet Improvement in blood flow Impact on physiological measures (e. g. blood pressure and cholesterol; measurements by ECG, EEG, and fMRI) Beneficial for post-operative recovery and pain reduction Enhancement of medical care (e. g. cancer, phantom limb pain, and hemodialysis patients) Adjunct to mental health care (e. g. Depression, Anxiety, Post traumatic stress disorder) Complement to cancer care (pain, nausea, vomiting, anxiety) Easier birthing / delivery / post-partum recovery 1.7 The theories behind reflexology: The theory that reflexology definitely works with the central nervous system of the body is built on the studies done in the 1890s by Sir Charles Sherrington and Sir Henry Head, who showed that there is a neurological relationship between internal organs and the skin and the bodys nervous system can adjust to a stimulus. Therefore according to this theory, a pressure applied to the hands, feet or ears will send relaxing and calming messages to various parts of the body from peripheral nerves in the feet, hands and ears [7]. The Gate Theory and The Neuromatrix Theory also explain why reflexology produces relief from pain and stress. The theories suggest that the brain creates pain which is a subjective experience in response to cognitive or emotional factors; therefore ones moods and factors like stress and tension can affect our experiences of pain [7]. Thus reflexology therapy reduces pain by improving the mood and reducing stress. Another theory states that the human body has vital energy and there is congestion or choking of the energy flow which causes illness and disorders in the body [7]. Surgical interventions and medical therapies continue to evolve and offer hope to people with acute and chronic diseases. However, both patients and healthcare staff aware that technology and aggressive treatments are not the only answer to providing care and improving wellbeing. Stone (2001:55) suggests that both UK and US there has been a significant shift towards integrated health care and greater tolerance towards the inclusion of complementary therapies by governments and the medical fraternity. There is evidence to suggest that an increasing number of hospital trusts are employing therapists or allowing volunteer practitioners to provide therapies such as massage, aromatherapy and reflexology. There are also a growing number of research projects reporting on the use and benefits of reflexology and foot massage in hospital wards, managing pain, reducing anxiety, improving perceptions of care [6]. With the fast development of reflexology, now there is something called clinical reflexology, which is an advanced form of reflexology. It covers the application of reflexology within specific areas of clinical practice, including maternity care, and palliative care. Clinical reflexology is adapted to the clients needs using the most effective techniques to help with the clients problems and issues [15]. 1.8 There is an arguing about the use of touch therapies such as reflexology in the hospital, and Ashcroft (1994) has highlighted the stresses of hospitalization with acute illness [6]: The anxiety arising from being in an alien environment Being disturbed constantly for clinical observations and the administration of often uncomfortable medical investigations and treatments. Fear of dislodging intravenous and monitoring equipment Being unable to drink and eat normally Physical discomfort made worse by wounds, immobility, invasive catheters and sleep deprivation Intrusion from noise, light and smells Separation from friends and family 1.9 Where is Reflexology practiced nowadays, and for whom is used : Reflexology, although most commonly practiced in the community (Coxon 1998, Lett 2000) is now emerging as a choice for patients being cared for in mental health setting, maternity care and palliative care settings[6]. It has been suggested in the nursing literature that the introduction of reflexology and other complementary therapies in healthcare settings, could be an ideal non-pharmacological way of managing difficult symptoms, such as pain and nausea as well as reducing stress and limiting anxiety. Aside from the patient feeling the benefits, relatives too appear to gain satisfaction from the provision of reflexology [6]. Identifying when and for whom it is appropriate to offer reflexology present challenges. Currently, provision of reflexology in acute hospital settings is largely on an ad hoc basis, delivered by existing healthcare staff or as part of a pilot or research project (Dryden et al 1999) [6]. Volunteer reflexologists may visit wards and departments supervised by clinical staff, providing only short treatments without any remuneration to selected patients deemed suitable for treatment. Finding a mutually convenient time is important, avoiding mealtimes, ward rounds and at peak visiting in the early evening. Dryden et al (1999) found that the best time to offer treatment was early afternoon, when the ward had a rest period and there were few visitors [6]. 2. Many literature reviews about the studies that been conducted to see the effectiveness of reflexology technique on symptoms occurs in patients with chronic diseases such as cancer and osteoarthritis. A study done by Nancy L.N Stephenson et al. on the effects of Foot reflexology on anxiety and pain in cancer patients. It is a quasi-experimental, pre/post and crossover study. A sample of 23 inpatients from different medical/oncology units in hospitals of southeastern united states with breast or lung cancer were participants in this study. The majority of the sample were female, Caucasian and 65 years old or older who were receiving regularly scheduled opioids and adjuvant medications on the control and intervention day. The patients were divided into two groups randomly. Group A: receiving a foot reflexology to both feet for 30 minute total by a certified reflexologist in the first contacts and group B: receiving the same intervention in the second contact. The pain and anxiety were measured using two instruments; the VAS, the simpler one and the Short-Form McGill Pain Questionnaire (SF-MPQ) prior and post the intervention time. The VAS used to measure the anxiety, is a 10-cm lin e with verbal anchors at each end stating not anxious at all to the most anxious I have ever been(McGuire, 1988). Following the foot reflexology intervention, patients with breast and lung cancer experienced a significant reduction in anxiety. Also one of three pain measures showed that patients with breast cancer experienced a significant decrease in pain. An additional study is required to determine the effects of foot reflexology on pain as measured by the intensity sections of the SF-MPQ, the VAS and IPP. There were no significant decreases in pain between the two groups because the crossover design allowed the 23 patients to be their own control; some of them were taking medications to manage their pain. Limitation of this study were the small sample size and the crossover design [8]. When reflexology is provided in a palliative care setting it is essential that the patient is at the center of the treatment process because living and dying is ultimately a unique, intimate and personal journey. Reflexology can offer a means of relieving physical symptoms and of facilitating emotional and spiritual wellbeing, but requires the therapist to practice with awareness, sensitivity, intuition and adaptability. Reflexology cannot promise sustained improvements in physical health but can provide therapeutic touch and the space and attention to support patients in connecting their mind, body and spirit [2]. Reflexology can also be invaluable in helping carers to cope both before and after the death of their loved ones. It is vital that reflexologists acknowledge their contribution within the team of health professionals involved in caring for the person and the family and the need for practice to be based on contemporary evidence-based knowledge. Sensitivity and humility enable the practitioner in reflexology to provide holistic, individualized and appropriate care for people at perhaps the most difficult time of their lives [2]. Another study is done by Miss.Serawal Haera et al. about the effect of reflexology on joint pain in knee osteoarthritis patients on 21 May, 2003. A quasi-experimental research method was used, a sample of 30 knee osteoarthritis patients with pain were selected by purposive method at the orthopedic clinic, outpatient department of Phrae Hospital. Simple change-over design was used in this study to compare the difference of joint pain scores among patients before and after intervention. The subjects were randomly assigned to the experimental period first followed by the control period, and vice versa. In the experimental period patients received reflexology for 1 hour/day for 7 days, and in the control period patients didnt receive reflexology for 7 days. The instrument for data collection were demographic data and information about knee osteoarthritis, the assessment of joint pain in patients with knee osteoarthritis, and a daily record of joint pain, medication used and daily activi ties. The data were analyzed by using frequency, mean, standard deviation and ANOVA for simple change-over design. The results of this study showed that the joint pain score in the experimental period after receiving reflexology was statistically significantly lower than during the control period. What this study revealed is that reflexology can be use as a complementary therapy to relieve joint pain and decrease drug used for pain relief [9]. In the study by Siev-Ner et al. (2003) the reflexology group demonstrated statistically significant symptom relief in a study of patients with multiple sclerosis. Compared with no improvement in the massage group, scores for urinary symptoms, paresthesia and spasticity were statistically significantly improved, whereas muscle strength revealed only borderline improvement at the end of reflexology. The improvement in paresthesia remained statistically significant at the 3-month follow-up [2]. Statistically significant reductions in the severity of hot flushes and night sweats, measured by a visual analogue scale (VAS), were reported after 6 weekly sessions of reflexology, but no statistically significant difference was found between the groups receiving reflexology and non-specific foot massage for menopausal symptoms in the study conducted by Williamson et al. (2002). In terms of general well-being, both the reflexology and non-specific foot massage groups demonstrated an improvement in the Womens Health Questionnaire (WHQ) score. However, the difference between the two groups was not statistically significant. Similarly, although improvements in the two sub scores (anxiety and depression) of the WHQ were detected, there was no statistically significant difference between the reflexology and foot massage groups [2]. In the study by Brygge et al. (2001), the outcomes of lung function tests including peak expiratory flow (PEF) and the ratio between forced expiratory volume in 1s and forced vital capacity (FEV1/FVC) did not improve after reflexology in patients with bronchial asthma. In addition, the reflexology group was not superior to the sham foot massage group in lung function improvement [2]. No statistically significant changes in patients with irritable bowel syndrome were observed either within or between the reflexology and sham foot massage groups in the study by Tovey (2002). Abdominal pain, constipation/diarrhea, and bloating remained unchanged after the reflexology treatment [2]. Also about the edema of the feet in late pregnancy, women with oedema in late pregnancy perceived less swelling and tightness as compared with the pretest level in the reflexology treated group, according to Mollart (2003). However, there was no statistically significant improvement in mean ankle and foot circumference measurements after lymphatic reflexology. There were also no statistically significant differences among the lymphatic reflexology, relaxing reflexology and rest groups [2]. These studies showed that reflexology is can be used as one of the effective techniques in physical therapy treatments, because it showed an effective results in treating the symptoms of the common diseases that been treated with physical therapy such as pain in cancer, osteoarthritis, LBP, and MS. Reflexology also shows it is effectiveness in pregnancy and childbirth. Women who actively choose to receive regular reflexology during pregnancy have been shown to gain a degree of relaxation that indirectly impacts on the developing fetus [6]. Some women may have been attending for treatment prior to conception and may even have sought help for infertility, subfertility, or premenstrual syndrome. Anovulatory infertility may be resolved through the stimulation of the reflex zones for pituitary gland and ovaries whilst general relaxing reflexology can be helpful where stress and anxiety appear to be contributory factors. Stress, tension, anxiety and fear affect every pregnant woman to a greater or lesser degree [6]. Reflexology can have profound benefits at this time, although whether this is due to physical effects of reflexology, the therapeutic value of human touch or the psychological effects of interaction with the therapist is debatable. Specific physiological disorders of pregnancy can be treated effectively with reflexology or reflex zone therapy. Some physiological conditions respond with just one or two treatments of no more than 10 minutes duration, with no further appointments being necessary. These include nausea and vomiting, constipation, carpal tunnel syndrome and heartburn. Also reflexology can be extremely relaxing, pain relieving and psychologically comforting during labour. Following delivery, reflexology can be used to treat women with physiological disorders of the puerperium, including constipation, haemorrhoids, perineal discomfort and inadequate lactation. Relief from ongoing discomfort following epidural anesthesia, such as backache, neck pain or headache, can also be obtained (Tiran 1996) [6]. 3. The contraindications for reflexology are [10]: If the patient has contagious or acute infectious disease recent surgery of malignant tumor foot wounds, burns or infection deep vein thrombosis/phlebitis pregnancy (treatment should be done with caution to certain reflexes and caution should be taken particularly in the early stages of pregnancy) avoid reflexology when you are using alcohol or street drugs or strong pain medication such as morphine recent or healing fractures active gout affecting the foot osteoarthritis affecting the ankle or foot or severe circulation problems in the legs or feet should seek medical consultation before starting reflexology 4. The recommendations for developing and integrating reflexology in clinical practice [6]: Evaluate hospital provision of reflexology for benefits and find the best ways of delivering treatment through quality research and audit activities. Presentation of conference papers, workshops and poster sessions on complementary therapies, such as reflexology, covering various specialties. Share best practice in reflexology in journals covering a wide range of clinical areas, e.g. intensive care, accident and emergency, and orthopaedics Establish and/or practice in complementary therapy/reflexology networks and specialist interest groups to obtain support and share best practice. Establish and/or practice in a Trust or hospitals Complementary Therapy Committee Ensure that only qualified complementary therapists with experience in managing patient care in the private and public healthcare sectors are employed Support practitioners to complete courses in specialist application Provide and support supervision and management arrangements for all practitioners providing reflexology, for example, by employment of a Complementary Therapy Coordinator/Practitioner 5. Conclusion: Reflexology should not be considered a cure for any condition. It is used to relieve or reduce symptoms, problems, and stress affecting the body. Health professionals should be cautious about a reflexologist who claims that this is a valid way of assessing health or for treating diseases. Even reflexology is not a cure but is a technique to reduce the symptoms associated with chronic diseases. From my perspective, I think that physiotherapist should become familiar with the benefits of reflexology and master this amazing technique so they can use it in their treatment sessions; because it is effective in reducing anxiety and pain in cases of chronic diseases such as cancer. There is very little researches about the effects of reflexology. As such studies were set up to examine the effects of reflexology treatments on cancer, arthritis, LBP, MS and pregnancy symptoms, the results were qualitative and quantitative and showed that there are a number of areas of possible benefit for pati ents with these chronic diseases. But a larger scale study with a longer time frame is needed for a full evaluation of these effects. At the end, I would like to clarify that physical therapy is different from reflexology, but that does not prevent to use it in the treatment of some chronic conditions that are difficult to relief their complicated symptoms by using only physical therapy techniques.

The Symbolism of Hawthornes Young Goodman Brown Essay -- Young Goodma

The Symbolism of â€Å"Young Goodman Brown†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   Nathaniel Hawthorne’s short story, â€Å"Young Goodman Brown,† shows the reader the author’s power as a symbolist.    Frederick C. Crews in â€Å"The Logic of Compulsion in ‘Roger Malvin’s Burial’† explores the symbology that prevails in Hawthorne’s best short stories:    . . . I chose this one tale to analyze because it illustrates the indispensability, and I should even say the priority, of understanding the literal psychological dramas in Hawthorne’s fiction. Like all of his best tales, this one is packed with symbolic suggestions and invite a moralistic reading. . . . (111).    Peter Conn in â€Å"Finding a Voice in an New Nation† states his evaluation of Hawthorne as a symbolist:    He was a secularized Puritan symbolist, who recovered the dramas enacted in cases of conscience by tracing the lines that bound men and women to their motives. Concerned with individuals as specimens or types, he endowed his characters with solemnly stylized features and then studied their anxiety, or doubt, or guilt. He placed them amid settings and objects that gave symbolic expression to their inward states (84).    Hugo McPherson in â€Å"Hawthorne’s Use of Mythology† explains how the author’s â€Å"inner drama† may be expressed in his symbolism:    The imaginative foundation of a writer’s work may well be an inner drama or ‘hidden life’ in which his deepest interests and conflicts are transformed into images or characters; and through the symbolic play of these creations, he comes to ‘know’ the meaning of his experience; the imaginative structure becomes a means of reaching truth. . . . he lives ‘a life of allegory,’ and each of his works expresses one facet or another ... ...ick in â€Å"Stories Derived from New England Living.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.    Hale, John K.   â€Å"The Serpentine Staff in ‘Young Goodman Brown.’†Ã‚   Nathaniel   Hawthorne Review   19   (Fall 1993):   17-18.    James, Henry. Hawthorne. http://eldred.ne.mediaone.net/nh/nhhj1.html, no pag.    Leavis, Q. D. â€Å"Hawthorne as Poet.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Levy, Leo B.   â€Å"The Problem of Faith in ‘Young Goodman Brown.’† Modern Critcial   Views:   Nathaniel Hawthorne.   Ed. Harold Bloom.   New York:   Chelsea House, 1986.   115-126.    McPherson, Hugo. â€Å"Hawthorne’s Use of Mythology.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.    The Symbolism of Hawthorne's Young Goodman Brown Essay -- Young Goodma The Symbolism of â€Å"Young Goodman Brown†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   Nathaniel Hawthorne’s short story, â€Å"Young Goodman Brown,† shows the reader the author’s power as a symbolist.    Frederick C. Crews in â€Å"The Logic of Compulsion in ‘Roger Malvin’s Burial’† explores the symbology that prevails in Hawthorne’s best short stories:    . . . I chose this one tale to analyze because it illustrates the indispensability, and I should even say the priority, of understanding the literal psychological dramas in Hawthorne’s fiction. Like all of his best tales, this one is packed with symbolic suggestions and invite a moralistic reading. . . . (111).    Peter Conn in â€Å"Finding a Voice in an New Nation† states his evaluation of Hawthorne as a symbolist:    He was a secularized Puritan symbolist, who recovered the dramas enacted in cases of conscience by tracing the lines that bound men and women to their motives. Concerned with individuals as specimens or types, he endowed his characters with solemnly stylized features and then studied their anxiety, or doubt, or guilt. He placed them amid settings and objects that gave symbolic expression to their inward states (84).    Hugo McPherson in â€Å"Hawthorne’s Use of Mythology† explains how the author’s â€Å"inner drama† may be expressed in his symbolism:    The imaginative foundation of a writer’s work may well be an inner drama or ‘hidden life’ in which his deepest interests and conflicts are transformed into images or characters; and through the symbolic play of these creations, he comes to ‘know’ the meaning of his experience; the imaginative structure becomes a means of reaching truth. . . . he lives ‘a life of allegory,’ and each of his works expresses one facet or another ... ...ick in â€Å"Stories Derived from New England Living.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.    Hale, John K.   â€Å"The Serpentine Staff in ‘Young Goodman Brown.’†Ã‚   Nathaniel   Hawthorne Review   19   (Fall 1993):   17-18.    James, Henry. Hawthorne. http://eldred.ne.mediaone.net/nh/nhhj1.html, no pag.    Leavis, Q. D. â€Å"Hawthorne as Poet.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Levy, Leo B.   â€Å"The Problem of Faith in ‘Young Goodman Brown.’† Modern Critcial   Views:   Nathaniel Hawthorne.   Ed. Harold Bloom.   New York:   Chelsea House, 1986.   115-126.    McPherson, Hugo. â€Å"Hawthorne’s Use of Mythology.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.